In the ever-evolving digital landscape, creating helpful content that stands out is a top priority for businesses and content creators alike. With the advent of artificial intelligence (AI), generating high-quality content that meets Google’s E-A-T guidelines and appeals to your target audience has become more accessible than ever. In this guide, we will explore the essentials of “How To Create Helpful Content With AI,” combining the power of AI with human expertise to produce engaging, informative, and valuable content that resonates with your readers.
Table of contents
Key Takeaways
| E-A-T Guidelines: Follow Google’s Expertise, Authoritativeness, and Trustworthiness guidelines to create helpful content. |
| Helpful Content Blueprint: Use a structured approach, including factual information, addressing user queries, and concise conclusions to create high-quality content. |
| AI Link-Magnets: Leverage AI to create engaging content, such as quizzes, which can attract more users to your site. |
| Human Expertise: Recognize that some niches still require human expertise, ensuring that AI-generated content is complemented by human insight. |
| Prompt Engineering: Master the art of crafting effective prompts to get the most out of AI-powered content creation tools. |
| Balancing AI and Human Input: Combine AI’s capabilities with human expertise to create unique, engaging, and helpful content that meets the needs of your audience. |
1. What is Helpful Content (as seen by Google)
Google evaluates content based on the E-A-T concept, which stands for Expertise, Authoritativeness, and Trustworthiness. Helpful content is original, high-quality, and demonstrates these qualities, ensuring that users find the information they need and have a positive experience on the site.
Google’s Helpful Content system is a signal used by the company’s automated ranking systems to ensure people see original, helpful content. The system was created to reward websites that produce high-quality content written for people and not just search engine optimization (SEO). This algorithm update is designed to devalue content that has been written for SEO purposes only, without any real value for readers.
The Helpful Content system looks at the overall quality of a website’s content and how it can help readers. It takes into account factors such as readability, accuracy, originality, and relevance. Google also looks at how well the content answers questions or provides solutions to problems. If a website has content that is helpful and useful, it will be rewarded with better rankings in search results.
Overall, Google’s Helpful Content system is an important part of ensuring people find relevant information when they search online. By rewarding websites with high-quality content written for readers, Google is helping to make sure everyone can access the most helpful information available on the web.
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2. Main things that will differentiate helpful AI content from unhelpful
| Factors | Description |
|---|---|
| Accuracy | The degree to which the AI-generated content is factually correct and relevant to the topic. |
| Originality | The uniqueness of the content and whether it offers fresh insights or perspectives. |
| Language Fluency | The grammatical correctness and overall readability of the AI-generated content. |
| Contextual Understanding | The AI’s ability to understand context and avoid producing irrelevant or nonsensical content. |
| Tone and Style | The ability of the AI to adapt its writing style to match the target audience or purpose. |
| Logical Flow | How well the AI-generated content is organized and structured, ensuring smooth transitions. |
| Personalization | The ability of the AI to tailor content to specific user needs, preferences or demographics. |
| Conciseness | The AI’s ability to pre |
Read our review of the Top A.I. Copywriting Tools for creating helpful content
3. The Helpful Content Blueprint
In today’s digital world, content is king, and quality content is essential for the success of any website or blog. The Helpful Content Blueprint is designed to help you create content that is not only accurate and up-to-date but also engaging and easy to understand. I will now share the key components of the Helpful Content Blueprint, including factual information, addressing user’s queries, structuring, key takeaways, and a concise conclusion.
Provide Factual Information
The foundation of any successful content piece is accurate and up-to-date information. To ensure that your content is factual, you need to conduct thorough research using reliable sources such as academic journals, reputable news websites, and official statistics. Always fact-check your information and cite your sources to increase credibility and trustworthiness. Providing factual information not only establishes your authority on the subject but also helps users make informed decisions.
Answer the Main Question in the First H2 Heading
Users often search for specific information, and their attention span is limited. To keep them engaged, it is crucial to address their main query early on in the article, preferably in the first H2 heading. This allows users to quickly find the information they are looking for and encourages them to continue reading the rest of your content.
Use a Combination of Paragraphs, Lists, and Tables
A well-structured article is easy to navigate and understand. To achieve this, use a combination of paragraphs, lists, and tables to present your information. Break long paragraphs into shorter ones to make the content more readable. Use lists and bullet points to summarize key points or steps in a process, and tables to present data and comparisons. This variety helps maintain the user’s attention and makes the content more visually appealing.
Generate a Key Takeaways Section
For users who want a quick overview of the content, create a key takeaways section at the beginning of the article. This section should summarize the main points of your content, allowing users to grasp the gist of the topic quickly. This not only serves as a useful tool for those in a hurry but also provides a preview of what the reader can expect from the rest of the content.
End with a Bulleted Concise Conclusion
A strong conclusion is essential to wrap up the article and leave a lasting impression on the reader. Summarize the main points of your content in a clear and concise manner using bullet points. This makes it easy for users to remember the key takeaways and reinforces the value of your content.
4. Use AI to create useful link-magnets (Quiz)
Quizzes are an excellent way to engage your audience, test their knowledge, and encourage them to share your content. With the advancement of AI technology, creating quizzes has become easier than ever. ChatGPT, powered by OpenAI’s GPT-4, is an AI assistant that can help you generate quizzes based on any given content. Now I will walk you through the process of creating a quiz using ChatGPT.
Step 1: Choose Your Target Content
The first step in creating a quiz is determining the content you want to base your quiz on. This could be an article, blog post, or any other form of written content. For this demonstration, we will use an article on “Postponed Life Syndrome.”
Step 2: Familiarize ChatGPT with Your Content
Before ChatGPT can generate a quiz for you, it needs to be familiar with the content you’ve chosen. To do this, simply copy and paste sections of your content into the ChatGPT interface. If you’re using the GPT-4 API within the playground, you can paste the entire content at once. However, for this demonstration, we will be using the chat interface.
Copy and paste your content into ChatGPT in sections, and prompt the AI to acknowledge the receipt of the text by responding with “received.” Repeat this process until you’ve pasted the entire content.
Step 3: Generate the Quiz HTML Code
Now that ChatGPT is familiar with your content, it’s time to generate the quiz. Use the following prompt: “
Based on all of the information above, generate an HTML code with inline CSS for a quiz about [your content’s topic].” For our example, the prompt would be, “Based on all of the information above, generate an HTML code with inline CSS for a quiz about how to know if you have the Postponed Life Syndrome.”
ChatGPT will then generate the HTML code for your quiz, including questions and answer options. You can copy and paste the code into a text editor or code beautifier to make it easier to read and edit.
Step 4: Test and Refine Your Quiz
Before you embed your quiz onto your website, it’s a good idea to test it to ensure everything is working properly. Paste the generated code into an HTML viewer, such as Code Beautify, to test the quiz.
If the quiz doesn’t return results or has other issues, you can ask ChatGPT to improve the code by saying:
“Continue the code above to include the final results based on the questions answered.”
This will prompt the AI to refine the code, ensuring the quiz calculates and displays results correctly.
Step 5: Embed the Quiz onto Your Website
Once you’re satisfied with your quiz, it’s time to embed it onto your website. Copy the HTML code and paste it into your website’s content management system, either as a standalone page or within an existing post. Preview the changes to make sure the quiz appears correctly and is fully functional.
5. 10 Niches that will still rely on human expertise
In the era of Artificial Intelligence (AI) and advanced technology, many fear that AI will replace human expertise in various fields. However, it’s essential to understand that AI is a tool, and it’s up to humans to utilize it effectively. While AI can significantly improve our lives, there are several niches where human expertise will always be indispensable. Here are ten niches that will still rely on human expertise despite the advancements in AI.
1. Parenting
Parenting is an incredibly complex and personal experience that requires a deep understanding of individual children, their personalities, and their specific needs. AI may provide some general advice, but it can never replace the human touch and understanding required for raising unique, well-rounded individuals.
2. Luxury goods
When purchasing high-end, luxury items like cars, houses, or designer clothing, people want a personalized and immersive experience. They want to touch, feel, and test these products before committing to a purchase. While AI may provide basic information or help with searching, human expertise will always be needed to guide buyers through the process.
3. Travel
While booking platforms and AI chatbots can help with simple travel arrangements, many people still prefer the personal touch of a travel agent or a trusted friend’s recommendations. Human expertise in creating customized itineraries, understanding individual preferences, and providing personalized experiences can never be replaced by AI.
4. Medical
AI has made significant strides in diagnostics and early detection, but when it comes to serious medical conditions, patients will always rely on human expertise. Doctors, nurses, and specialized medical professionals provide empathy, understanding, and individualized care that AI cannot replicate.
5. Finance
Financial decisions often require a deep understanding of an individual’s unique circumstances, preferences, and risk tolerance. While AI can help analyze data and provide general advice, human expertise is essential in guiding clients through complex financial decisions.
6. Education
AI can provide support and resources to teachers, but it cannot replace the personalized attention, guidance, and mentorship that human educators provide. Teachers understand their students’ unique learning styles, challenges, and strengths, and they can adapt their teaching methods accordingly.
7. Mental health
Mental health professionals provide empathy, understanding, and personalized support for individuals struggling with mental health issues. While AI can help with symptom tracking or self-help resources, it cannot replace the human connection and care provided by therapists, psychiatrists, and other mental health experts.
8. Art and design
AI can generate images and designs, but it cannot replicate the creativity, passion, and individual expression of human artists and designers. The art world will always value the unique visions and perspectives of humans over AI-generated creations.
9. Coaching and personal development
AI can provide resources and information for self-improvement, but it cannot replace the guidance, support, and accountability provided by human coaches and mentors. Individuals seeking personal growth will always benefit from the unique insights and encouragement that only a human expert can provide.
10. Legal services
Though AI can assist in legal research and document preparation, it cannot replace human expertise in understanding the intricacies of the law, the nuances of specific cases, and the best strategies for representing clients. Legal professionals provide personalized advice and advocacy that AI cannot replicate.
6. The importance of learning Prompt Engineering for content creators
In the era of artificial intelligence (AI) and advanced algorithms, content creators are constantly seeking ways to stay ahead of the curve and produce unique, high-quality content that engages their audience. One such technique that has gained significant traction is prompt engineering – a method that allows content creators to harness the power of AI to generate more targeted and compelling content.
The Power of AI in Content Creation
Artificial intelligence has undoubtedly revolutionized the way we create content. With AI-powered tools like GPT-3 and GPT-4, content creators can now generate articles, blog posts, and other forms of content with ease. However, as more and more people begin to use these tools, the risk of producing generic content increases. This is where prompt engineering comes into play.
What is Prompt Engineering?
Prompt engineering is the art and science of crafting precise and effective prompts that guide AI algorithms to generate the desired output. It involves understanding the capabilities and limitations of AI tools and using that knowledge to create prompts that evoke unique and high-quality content. By mastering prompt engineering, content creators can maximize the potential of AI and make their content stand out from the crowd.
Why is Prompt Engineering Important for Content Creators?
- Unlocking the Full Potential of AI: While AI tools have come a long way, they still require human input and guidance to produce the best results. By learning prompt engineering, content creators can tap into the full potential of AI and generate more targeted, relevant, and engaging content that appeals to their audience.
- Creating Unique Content: With the increasing accessibility of AI-powered content creation tools, the risk of producing generic and repetitive content increases. Prompt engineering allows content creators to craft more specific and unique prompts that guide AI algorithms to produce truly original content, setting them apart from the competition.
- Enhancing Efficiency: Prompt engineering not only improves the quality of content produced by AI tools but also speeds up the content creation process. By crafting effective prompts, content creators can reduce the time spent on revisions and edits, allowing them to focus on other aspects of their work.
- Staying Relevant in a Competitive Landscape: As AI continues to play a more significant role in content creation, content creators who master prompt engineering will be better equipped to stay relevant and competitive in the ever-evolving digital landscape.
- Emphasizing the Human Touch: Even though AI has revolutionized content creation, the human touch remains crucial for truly compelling content. By learning prompt engineering, content creators can strike the perfect balance between AI-generated content and their unique insights, ideas, and perspectives.
Conclusion ðŸ’
- Helpful content is essential for better search rankings and user experience, and can be created using AI by following Google’s E-A-T guidelines and a structured blueprint.
- AI tools like ChatGPT can be used to create engaging link-magnets, such as quizzes, to attract more users.
- Despite AI advancements, certain niches, such as parenting, luxury goods, and medical fields, will still require human expertise.
- Content creators should learn prompt engineering to maximize the potential of AI tools and produce unique, high-quality content.
- Combining AI capabilities with human expertise ensures the creation of helpful content that meets audience needs and maintains relevance in the competitive digital landscape.
